We normally set our prices on an annual or even longer term basis. This stability in pricing helps both us and our customers in budgeting. Often prices for fresh produce overseas is set each day at wholesale markets according to supply and demand factors. Therefore at times of glut overseas prices can drop below ours.
In addition we are growing on a small scale under glasshouses where a lot of our operations are still done by hand whereas most imported lettuce are sourced from large mechanized farms which are growing on open ground and therefore enjoy economies of scale.
Because many of our operations are by hand, we are able to select, trim and carefully pack our products which will extend shelf-life and minimize waste in your kitchens which translates into more savings for you.